Finest New Make-up and Magnificence Merchandise of January 2022, Store Now – Charlotte Tilbury, E.L.F., Colourpop


Round right here, it isn’t simply new yr, new make-up; it is new day, new make-up. However to make all the launches we glance into a bit extra manageable, we share our favorites with you on a totally affordable month-to-month foundation. And for January, we’re particularly excited in regards to the slew of latest — and reimagined — primers, celebrity-brand setting powders, and superpowered mascaras.

In case you’re like us, your coronary heart fee most likely spikes everytime you uncover a brand new make-up class, reimagined formulation on an outdated traditional, or actual strides in direction of sustainability being made. In 2022, we’re anticipating to see among the most natural-looking basis finishes, eyeliner pencils that lend themselves completely to graphic appears to be like, and among the most inventive and sudden collaborations ever. It is sufficient to make anybody take into account an overhaul of their make-up assortment to make room for brand spanking new goodies — or so as to add a choose few to their rotations and jazz up their on a regular basis look. 

We’re sharing the brand new make-up  and fragrances dropping in January that we advocate including to your cart. Now’s the time to select the merchandise that can make it easier to kick off 2022 feeling your most attractive, and that is the place to start out.

All merchandise featured on Attract are independently chosen by our editors. Nevertheless, if you purchase one thing by means of our retail hyperlinks, we might earn an affiliate fee.