Ctzn Cosmetics noticed an enormous surge of curiosity within the model Monday night time resulting from a TikTok video that made its web site crash.
The wonder model’s web site crashed after a viral TikTok from magnificence influencer Mikayla Nogueira, who posted a video the place she opinions the Ctzn Cosmetics line of nude lipsticks. The video is a sew of fellow magnificence influencer Erin Dugan Jurchak’s unique video raving in regards to the merchandise, which she refers to because the “excellent nude lip combo for each pores and skin tone.”
Nogueira stitches the video to point out herself attempting her personal nude lip combo, explaining that the Ctzn Cosmetics’ web site has a quiz the place you enter your pores and skin tone and eye colour, in addition to your colour preferences, like a deep nude or gentle nude colour. The quiz then notifies the shopper on which shade lip liner and lipstick they need to buy.
THE PERFECT NUDE? #make-up #magnificence @erinduganjurchak 😭❤️🙌🏻
♬ unique sound – Mikayla Nogueira
“That is f–king genius,” Nogueira mentioned. “It’s so exhausting for individuals to seek out their excellent nude lipstick. It’s simple, I went on-line, I took the quiz and it gave me my excellent lip liner and lipstick. You too can say, ‘I like a lighter nude, I like a impartial nude, I like a deeper nude,’ and it pairs it based mostly on that as properly.”
Based on Ctzn Cosmetics, gross sales on its web site elevated by 12,348.three % following Nogueira’s submit, inflicting the web site to crash. Regardless of the crash, the Ctzn Cosmetics web site is again up and operating as of Tuesday afternoon.
Nogueira is among the greatest magnificence influencers on TikTok with a follower rely of 8.2 million. The 23-year-old influencer has grown in prominence for her humorous demeanor and wonder tutorials that mix drug retailer and status merchandise and tackle varied TikTok magnificence challenges.
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