Huda Magnificence is the highest magnificence model of 2021.
That is in accordance with a brand new report from Cosmetify, a magnificence knowledge platform, which decided the most well-liked magnificence manufacturers this 12 months by social media followings and engagement and Google searches.
Huda Magnificence — which was based by magnificence influencer Huda Kattan in 2018 and has since expanded with different complementary manufacturers like perfume model Kayali, skincare label Wishful and others — additionally obtained the highest spot on Cosmetify’s rating final 12 months.
The model is adopted by MAC Cosmetics in second, Anastasia Beverly Hills in third, Avon in fourth and The Physique Store in fifth.
Conversely, Cosmetify seemed on the magnificence manufacturers which can be dropping their reputation amongst prospects. Receiving the highest spot is Jeffree Star Cosmetics, launched by the influencer of the identical identify in 2014, which decreased in reputation by 72.2 %. Following is KVD Vegan Magnificence — previously generally known as Kat Von D Magnificence earlier than the namesake tattoo artist offered her shares and exited the model — which decreased in reputation by 71.6 %. Clinell, a model that makes a speciality of disinfectant merchandise, was in third with a lower of 67 %.
The report additionally checked out “rising stars” in magnificence, which means the wonder manufacturers which have seen the largest improve in curiosity over the 12 months. Within the first spot is Jennifer Lopez’s new skincare model, JLo Magnificence, which noticed a rise of 5,228 %. Following is Mallows Magnificence, which noticed a rise of two,846 %, and Le Prunier, which noticed a rise of 866 %.
For influencers, Cosmetify discovered that James Charles is essentially the most highly effective magnificence influencer, regardless of being concerned in a number of controversies this 12 months. Following are Bretman Rock and Mariand Castrejón Castañeda, higher identified on-line as Yuya.
Cosmetify additionally checked out the most well-liked sustainable magnificence manufacturers, with Ren Clear Skincare taking the highest spot. The model is adopted by Kiehl’s in second, Aveda in third, Origins in fourth and Trustworthy Magnificence in fifth.
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