Kathy Ireland has teamed with Trunkettes, LLC., a Los Angeles-based women’s swimwear maker to co-brand a designer swimwear set. The lineup is going to be released on the internet for summertime 2020 using a temperate collection, which follows about the launch of Ireland’s very first book, “Fashion Jungle.”
Added themed lines will last through the entire year.
Kathy Ireland Worldwide struck a bargain for the next five decades. Finally the line will spread to shops as soon as they open up, said a company spokeswoman.
Hilary Genga based Trunkettes in 2008, and its designs are featured in a number of variants of Sports Illustrated’s Swimsuit issue, such as one worn by Ashley Graham around the 2016 cover.
“We all in Kathy Ireland Worldwide are thrilled to be working with Hilary and her staff,” said Ireland, chairwoman, chief executive officer and chief designer in KIWW. “It’s been a really long time because our company’s participation in the style kind of swimwear. Many business leaders have requested for that new expansion, and their eyesight didn’t inspire us.” She said that after meaningful consultations with their KIWW team and long-term partners, they met Genga and decided to do it.
Genga said, “We could not have imagined a more ideal fit for partnership than with Kathy. Her strength, confidence and empowerment of women represent everything the Trunkettes brand stands for.”
The line includes bikinis, one-piece looks and coverups and retails from $60 to $200.
Ireland, a supermodel in the Eighties and Nineties, is best known for appearing in 13 consecutive Sports Illustrated swimsuit issues. In 1993, she founded a brand marketing company, Kathy Ireland Worldwide. Her products range from fashion, fine jewelry, intimate apparel, and skin care to accessories, weddings, home and office.