City Decay Founder Wende Zomnir Launches New Model Caliray — Interview

If you understand principally something about make-up, you understand City Decay, and if you understand City Decay, you understand Wende Zomnir — if not by title then by her work with the model. She cofounded the corporate in 1996 and has since helped it turn into a magnificence blockbuster. Now, after greater than 20 years with City Decay, Zomnir and enterprise accomplice Jenna Dover are launching a brand new make-up brainchild: Caliray. 

We all know what you are considering: Why create a brand new magnificence model whenever you’ve already acquired probably the most well-known on the market? Merely put: Zomnir likes a problem. “I do not write, I do not paint — effectively, I do all these issues, however not effectively — however I do magnificence effectively,” she explains. “And I simply felt like City had turn into such a giant factor. There have been so many individuals concerned in it.”

Having so many collaborators without delay, Zomnir elaborates, makes it troublesome to have full inventive management over a venture, and that is what she was actually searching for… a recent begin, if you’ll. “I like issues sort of scrappy,” she laughs. “I at all times cherished the resourcefulness play.” 

The primary two merchandise hitting Caliray’s digital cabinets on October 19 are the Come Hell or Excessive Water Mascara ($24) and the Surfproof Simple Glider Eye Definer Waterproof Pencil ($20). Each are cruelty-free and formulated throughout the model’s personal clear requirements, which Zomnir explains are principally primarily based on that of Sephora. “I really feel like that is a very good trade normal, and I made just a few tweaks to that, then actually challenged the entire formulators I am working with to even make [the formulas] pretty much as good as they might,” she tells Attract. 

(For a way of what components are banned from Caliray’s merchandise, you may see Sephora’s full checklist of ingredient no-nos right here  — they embody formaldehyde, lead, mercury, mineral oil, parabens, and phthalates, amongst lots others. Attract has its personal comparative clear requirements, by the best way, which you’ll be able to find out about right here.)