Danessa Myricks Magnificence Launches at Sephora With 83 Merchandise

Though most of us aren’t sporting make-up as typically as we used to, experimenting with make-up and carving out that point for myself has develop into a significant solace for me all through the previous yr. Arms down, the very best product discovery I’ve made is the Danessa Myricks Magnificence Colorfix, which scooped up a Better of Magnificence Award in 2020. Should you agree with me, then you definately’ll be satisfied about what’s coming subsequent.

Danessa Myricks Magnificence solely revealed to Attract that the enduring model is partnering up with Sephora to launch most of its merchandise on sephora.com. The large magnificence retailer has been watching the model’s progress for fairly some time, and founder Danessa Myricks says the “official courtship” lasted round a yr. “From the very starting, [Sephora has] demonstrated a deep dedication to my long-term success,” Myricks provides. “They’ve adopted my journey, knew of all my merchandise, attended my grasp courses, and had been precise prospects of the model.”

Final yr was a long-overdue time of retail reckoning spurred by Sharon Chuter’s #PullUpOrShutUp problem. Along with sharing statistics on Black staff (particularly in management positions), main retailers additionally dedicated to filling their cabinets with extra Black-owned manufacturers and partnering with specialists within the house to attain diversity-centric objectives with a conscience.

As a small-business proprietor and Black entrepreneur, Myricks went into preliminary discussions with Sephora with a sure, obligatory stage of precaution — however, as you’ll be able to in all probability inform, either side had been capable of make it work. “I by no means felt like a field checked off on a quota,” she says. “[Sephora was] considerate and current when it was time to have tough conversations round inclusion and variety and had been conscious of the dedication it takes for a small model like mine to scale at this stage.” 

These initiatives transcend her personal model, too. “What excited me essentially the most about this partnership just isn’t solely will this be potential for Danessa Myricks Magnificence, however Sephora has additionally dedicated to creating this similar alternative for extra female-founded, Black-owned manufacturers as properly,” Myricks shares. 

I am personally stoked on the prospect of extra make-up lovers catching wind of Danessa Myricks Magnificence and making an attempt out the road for themselves. If I simply described you, learn on to find out about each DMB product that shall be bought at sephora.com as of their launch date, February 26. [Editor’s note: We’ll update the links as soon as they’re available.]

Colorfix 24-Hour Cream Shade ($18)