E.L.F. Cosmetics Is the First Magnificence Model to Launched a Branded Channel on Twitch

For those who love first-person shooters, digital world-building, and digital role-play simply as a lot as you do lipstick, blush, and mascara, we now have excellent news for you: E.L.F. Cosmetics is about to develop into the primary model to have its personal Twitch streaming channel — and that is not all, people. The model introduced again in November 2020 that it had paired up with streamer Loserfruit; since then, she and E.L.F. international make-up artist Anna Bynum have streamed hours’ price of content material collectively. 

Now, E.L.F. is launching its personal absolutely devoted channel that may host weekly streams centered on the intersection between gaming and make-up, a program designed to uplift girls avid gamers, plus a contest with some critically helpful prizes. Here is all the pieces that you must know. 

The E.L.F. Twitch channel (situated at twitch.television/elfyou) kicks off with a reside three-hour stream on Could 9 at 7:30 pm ET. Autumn Rhodes, a gamer and particular results make-up artist will host, joined by fellow avid gamers Loserfruit and Fasffy. There will be a DJ set by Sofi Tukker, an opportunity to be taught some make-up ideas and methods from Bynum, and lots extra — in different phrases, it will be a rager. 

In tandem with the Twitch channel, the model has created the E.L.F. You program, which it says is “designed to additional E.L.F.’s function pillar of empowering others by selling and supporting up-and-coming feminine avid gamers” and “appears to be like to assist shatter glass ceilings on the planet of gaming, making it extra inclusive for and welcoming for feminine avid gamers.”

A part of that program is the Sport Up Contest. Between Could 9 and June 6, the model is difficult avid gamers to indicate their greatest pre-streaming make-up routines and appears by way of TikTok. E.L.F. will choose seven winners, who “can have the distinctive alternative to turbo-charge their ardour within the gaming and content material creation world.” Every winner may also get a ton of high-grade streaming and gaming tools together with a 4K professional webcam, a broadcasting microphone, a collection of E.L.F. merchandise, a stream with Loserfruit on E.L.F.’s Twitch channel, and the chance to host a stream on E.L.F.’s Twitch channel. You possibly can learn up on all the principles and situations on the E.L.F. web site. 

Avid gamers, what are you ready for? Hop to it! 

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