Greatest New Make-up Releases of January 2021

With new make-up dropping at dizzying each day charges, we have determined to make it simpler so that you can kind via the choice of the most recent liners, lipsticks, and the like. Attract editors eagerly pore over each new launch and rising model to search out the standouts within the shiny, shimmery picks every month. Though we’re keen on our specific favorites, coronary heart charges spike with each thrilling make-up launch — and now that 2021 has simply begun, manufacturers are placing their finest toes ahead and kicking off the yr with their finest launches but. 

With every new product, seeing what improvements magnificence manufacturers provide you with to enhance a components or design is all the time thrilling. One might simply say that make-up is the one factor exempt from the “if it ain’t broke, do not repair it” mantra. That is the thrilling a part of the ever-expanding market: discovering new make-up treasures to assist us current our greatest, truest selves to the world ⁠— irrespective of how colourful or minimalist our go-to seems to be may be.

Now that the brand new yr is underway, it is time to set some new yr’s magnificence resolutions. It is out with the previous (and expired) merchandise from years previous and in with new formulation, shades, and smells. So simply as we all the time do with hair and skincare, we’ll record the new make-up dropping in January that we advocate including to your cart. Put on these merchandise with delight to your subsequent Zoom assembly, socially distanced outing, or simply for enjoyable whereas experimenting at house. You can too try final month’s launches that we’re nonetheless loving.

All merchandise featured on Attract are independently chosen by our editors. Nevertheless, whenever you purchase one thing via our retail hyperlinks, we could earn an affiliate fee.