Iconic Black Magnificence Model Trend Honest Is Relaunching in Sephora

Trend Honest was a staple at shops for generations, however this new iteration of the model is bearing in mind the character of make-up purchasing these days. First off, the model mentions a renewed give attention to creating merchandise with higher formulations, in addition to the addition of skin-loving elements like hyaluronic acid, peptides, and moisturizing sunflower seed oil. 

Because the founders point out, the merchandise have been formulated to handle pores and skin points that usually have an effect on Black girls. For instance, its new primer contains, because the model verbiage notes, “skin-brightening actives” (which the model confirmed is vitamin C) to fight considerations corresponding to hyperpigmentation.

Trend Honest Pores and skin Priming Serum

There’s additionally the truth that division retailer make-up counters haven’t got the caché they did previously. Nowadays, persons are flocking to retailers like Sephora, the place the brand new Trend Honest might be accessible in the beginning of the month. Getting into this specific house, the hope is, will assist the model turn into extra accessible to trendy make-up wearers who’re purchasing in shops and on-line — and placing all their findings on the web for the world to see. 

Plus, in line with the model, it created an inventory of “do-not-use” elements for this line with a view to adjust to the retailer’s clear magnificence requirements. The model declined to reveal which elements have been discontinued. (In the event you want to examine Attract‘s clear magnificence requirements, you are able to do so right here.)