Khloé Kardashian Challenges Addison Rae to Tiny Fingers a “Make-Off”

Khloé Kardashian simply added one other title to her resumé: Ipsy model companion. The ultra-popular magnificence subscription service — which has been round for almost a decade now — tapped the truth star and Good American co-founder to assist it unfold its mission of empowering of us all over the place to embrace and categorical what makes them uniquely lovely.

“I’ve at all times liked expressing myself by make-up and attempting new merchandise and appears,” says Khloé in a press release despatched to Attract in regards to the partnership. “I shake issues up, take dangers, and simply have enjoyable with it. To me, magnificence needs to be something however boring [and] with IPSY, you get to attempt new magnificence merchandise each month which might be picked only for you. I am thrilled to companion with Ipsy in redefining how all of us uncover magnificence.”

Why Kardashian? Ipsy’s chief model officer Jenna Habayeb says it boils right down to her boundary-breaking fashion of magnificence. “Khloé is an inspirational working mother and entrepreneur who embodies self-expression in a really actual and tangible approach,” says Habayeb through e-mail.

“She is a real fashion chameleon and takes a daring strategy to magnificence that’s playful, experimental, adventurous, [which] actually brings the Ipsy expertise to life. Through the years, Khloé has invited us all into her life, her house, and her relationships, and now we’re thrilled to welcome her into the Ipsy neighborhood, and we are able to’t share all that enjoyable activations forward.”