MAC Launches New Small-Batch Underground Collection With Rainbow Highlighter for Pride

As cosmetics manufacturers reassess their business models and adapt to working from the exact hands-on makeup sector during a really hands-off pandemic, it is not surprising that MAC is among those businesses coming up with fresh ideas that are new. Its most recent launch produces a smart shift in the method of distributing and creating new products under the present circumstances — but that is only one reason it is timely; it is also timely since it observes Pride.

June 22 marks the debut of MAC Underground, a set the brand describes as a collection of products created and found in “hyper rate” — a way of interrupting the conventional workflow and permit for the speedy creation of limited amounts of brand new products.

“As a new with a creative spirit and a lengthy history of ‘firsts,’ we are constantly tinkering, always learning, always generating,” explained Ukonwa Ojo, MAC’s international chief advertising officer and senior vice president of global marketing, in a declaration. “During MAC Underground, we’ve got the chance to bring products we are enjoying at the moment right from our development studio into our neighborhood in little, limited-edition, batch amounts.”

And to kick off this new idea, MAC’s first Underground product is an Extra Dimension Skinfinish highlighter at a color called Precious — a totally magnificent blend of rainbow colours made with Pride in your mind. “This rainbow-hued highlighter is the best way to kick off a brand new collection of products we adore,” Ojo said, “and we can not wait to see that the bright and daring looks which come of it.”

According to the brand, the prismatic qualities of the multicolor powder help sculpt and highlight facial contours. The kaleidoscopic effect somehow blends beautifully while simultaneously shifting through each individual hue — light blue, rosy pink, radiant yellow, and more.

If you’re as mesmerized as we are, you’ll want to act very fast. There will only be 1,000 units of Precious available, starting today, and you must be a MAC Lover — a member of the brand’s loyalty program. Once you’re signed up, if inventory allows, you’ll be able to snag your own rainbow highlighter starting at 10 am. EST on Monday, June 22 on maccosmetics.com.

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