Nail Artist Rayah Naji Turns Trendy Manicures Into ‘70s Fashion Advertisements

There are some a long time that evoke nostalgia so potent that you would be able to’t escape their affect. The ‘70s is a type of time durations. The last decade gave us voluminous, bouncy blowouts, the ultra-glamourous disco period, and daring, graphic liner developments that we’re nonetheless salivating over at present. This time round, we’re seeing its affect in artist Rayah Naji’s work, through which she combines her lovely nail artwork and graphic design expertise to create gorgeous “ads” that appear like they got here straight from a ’70s journal. 

Naji’s “advertisements” obtained a major quantity of consideration when her tweet showcasing her work went viral. The caption was succinct and efficient — “my design expertise 🤝 my nail artwork.” The designs sometimes function a cute manicure (just like the Louis Vuitton French ideas under,) with slogans rendered in retro fonts.

The 21-year-old artist instructed us that her inspiration first got here from a few of her design courses. (She’s learning graphic design at Simmons College and can be graduating this semester.) Naji’s professor ceaselessly shared classic magazines with the category, and she or he rapidly fell in love with the fonts sometimes used within the advertisements from again within the day. “I favor outdated ads to current-day advertisements as a result of the merchandise had been at all times introduced in a extra interesting and entertaining method,” she shares with Attract. “I like to offer new life to outdated concepts.” 

Her graphic design skills could have been honed within the classroom, however her nail artwork expertise weren’t. Her prowess comes from dutifully learning different artists on YouTube and plenty of observe. This 12 months, the self-taught artist has been taking the craft extra severely. “I like graphic design, however creating artwork with my arms brings a distinct kind of satisfaction,” she explains.