Shen Beauty Founder Jessica Richards Reopens Beauty Shop Throughout COVID-19

My architect and design firm worked to design all our own makeup screens. We would like customers to concentrate on buying what is ideal for you, not on purchasing by brand. It is important for me you walk off with a base that is ideal for you, instead of focusing on the manufacturer . Another of my enormous focuses was incorporating enough mirrors that everybody could see their whole reflection. Additionally, I wanted to alter the light so that customers could see exactly what that makeup lipstick or look seem looks like in the early hours, in the daylight, in the day, along with also the dim.

Along with the redesign, we had a pandemic to think about. God, I have done a lot to prep the shop for COVID. We inserted a sink into the shop, and there is a sink in every treatment area. We’ve got a valve which takes the client’s temperature when they walk in the doorway. We also set up an air-purifying program in our HVAC system, so it cleanses and cleans the atmosphere. 

We’ve got a hand sanitizer that is 80 percentage alcohol accessible in-store to be utilized, and anyone who spends over $50 will get you to take home. We’d face masks created for all workers, in addition to face guards. We ordered a particular face protector that rests in your neck, and you don’t need to put on a mask together with them since they wrap around the entire face, but we are using masks too. We’ve got temperature tests for all of the staff daily. Uniforms are washed daily. And evidently, you are not permitted to come in the shop with no mask on. There is just a lot of things.

As for price, involving venting as well as also the hand sanitizer and also the face protects and installing laundry at the shop so we can always do laundry, the thermometers, I’d say we invested well over $100,000 at coronavirus-related trainings. And these prices keep going.

We’ve got four brand new therapy rooms, but we are only legally permitted to perform anything with a mask on. We can do brows, microblading, and lash enhancements. 

daily — 10 times per day  — I wonder when I ought to have waited until this is finished. I kept going for a few reasons. To begin with, I had been so far in I could not back out. Secondly, I have been in my own area in Brooklyn for 10 years. The clients who’ve sent us messages have kept us moving. 

And needless to say, my team is my loved ones. I am a mother not only to my two children but to all of my employees, also, because I would like to be certain they have jobs, and they are supported. I adore what I do. What am I going to do, go get a different job? I started during the fiscal meltdown in 2010. Consequently, if I could open and succeed during that, I only pray I will weather this storm, also.

This meeting has been edited and plotted.

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