Unique: Drunk Elephant Launches C-Firma Recent Day Vitamin C Serum — Interview

Moreover, the model eliminated a number of the unique formulation’s thickeners to provide it a lighter texture and made it vegan. The first distinction, although, is that this serum is designed to be combined by its consumer. You may be picturing a sophisticated course of involving numerous liquids in little glass vials, however I promise, it is not troublesome or inconvenient within the slightest. 

Every C-Firma Recent serum comes with two parts: a small plastic tube containing a liquid base and an oblong pump bottle full of powdered lively components. Seize the latter and pull of its bright-orange high to entry the powder, which you’ll be able to pour the liquid base into immediately. Shake, shake, shake, and you have your self a freshly combined brightening serum. You solely want to do that as soon as.

Why does it matter if the formulation is combined at house quite than in a producing heart someplace? Good query. All of it comes right down to the lively components at play. I am going to let Masterson clarify the remaining. “The disadvantage is that ascorbic acid has a shorter shelf life than different actives — from the primary use, it has a shelf lifetime of about six months earlier than it begins to lose its efficiency,” she says. “By separating the liquid serum section from the vitamin C, the consumer is ready to decide the time of ‘activation’ for his or her C-Firma Recent, which is the second they combine the 2 collectively.” 

In different phrases, you by no means must query this serum’s precise shelf-life; it is fully in your management. “It seems that Drunk Elephant is delivering vitamin C in a approach that helps maintain it steady to permit the patron to activate it when they’re prepared to make use of it,” confirms beauty chemist Ron Robinson. “As quickly because it’s activated, the oxidation clock begins, and the patron is cued to complete utilizing their activated dose earlier than it oxidizes.”

When you resolve to “activate” your C-Firma, you may know you may have six months to make use of all of it up. What’s extra, as Masterson provides, you should purchase a number of bottles directly and maintain them stocked, unmixed, for as much as three years with out worry of expiration.