On the previous four decades, TikTok has skyrocketed in popularity amongst the Gen Z market, who utilize the social networking platform to capture videos dance into today’s hottest music or take part in various TikTok challenges.
Since the coronavirus pandemic has radically increased social networking use throughout the board, TikTok has also seen a leap in its consumer base. In accordance with Sensor Tower, a cell program data supplier, TikTok watched 315 million downloads during the first quarter of 2020, the largest download depend in the app’s history. This brings TikTok’s complete download count to 2 billion.
TikTok doesn’t intend to slow its development. The social networking platform last month demonstrated the production of its $5 million Creative Learning Fund, which WWD is engaging in, that’s increasing the app’s unique content.
Despite the current surge in consumers, many style and beauty manufacturers were early adopters of this program. Require Ralph Lauren, which started its own TikTok accounts last August in combination with its effort for the U.S. Open Tennis Tournament. Other manufacturers are producing dedicated initiatives exclusively for the program, for example Rihanna’s Fenty Beauty, which started a TikTok House in which a rotating roster of influencers produce content to the brand.
Here, WWD appears at the very best 10 most followed fashion and beauty manufacturers on TikTok and also the various ways they’re using their balances.
1. Kylie Cosmetics — 1. )1 Million Followers
Kylie Jenner’s Kylie Makeup has transitioned its enormous social media after to TikTok, in which it’s the followers of any style or beauty manufacturer with 1.1 million.
The newest united in November and posts nearer looks in its cosmetics collections, product launches and beauty tutorials.
2. Fenty Beauty — 629,200 Followers
Rihanna’s Fenty Beauty has steadily improved its TikTok followings and material production due to a designated home in Los Angeles that includes a rotating roster of influencers producing videos to the program. The influencers post light-hearted movies getting involved in the hottest TikTok struggles and dances, in addition to makeup tutorials and closer look in Fenty Beauty products.
3. Milk Makeup — 272,000 Followers
Milk Makeup’s account provides many beauty tutorials, such as makeup hack videos which show users how to blend Milk cosmetics products to make something fresh.
4. ColourPop Cosmetics —568,200 Followers
ColourPop Cosmetics gives its TikTok followers an inside look at the makeup creation process. The brand routinely posts short videos from inside its factories, showing how it develops its makeup products.
5. Tarte Cosmetics — 433,600 Followers
Tarte Cosmetics takes a more lifestyle approach to its account, sharing recipes and tips on taking care of plants in addition to beauty content.
6. Gucci — 354,800 Followers
Gucci’s account covers its beauty and fashion offerings. The design house launched on TikTok prior to its fall 2020 ready-to-wear show, when it tapped British musician Celeste to take over its account going into the show.
7. Ralph Lauren — 215,200 Followers
Ralph Lauren has already worked with several TikTok stars — including Dixie D’Amelio, Sam Hurley and Lani Baker — since joining the social media platform. The brand launched on the app in August 2019 ahead of the U. )S. Open Tennis Tournament, where the company teamed with actress Diana Silvers for a series of videos.
8. Too Faced Makeup — 154,600 Followers
Too Faced Cosmetics reposts user-generated videos to its account, showing cosmetics and skin-care tutorials.
9. Jacquemus — 135,500 Followers
Simon Porte Jacquemus uses his newest’s account to share lighthearted content, including videos of him at the beach and fun videos with the brand’s micro Chiquito bags.
10. Revolve — 63,100 Followers
Revolve’s TikTok videos cover its range of fashion and beauty offerings. The brand shares fashion tutorials, such as how to style an oversized button down, and its collaborations with influencers like Camila Coelho and Aimee Song.
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