Ariana Grande is the newest movie star making a enterprise into magnificence with the launch of her make-up model, R.E.M. Magnificence.
After weeks of teasing the venture, the Grammy-winning singer confirmed on Sept. 10 that she was launching the sweetness model this fall. It was revealed right now that the model will probably be launching this Friday.
Grande’s R.E.M. Magnificence model has been two years within the making. The singer teamed with Forma Manufacturers, the sweetness incubator behind different manufacturers like Morphe and Dangerous Behavior, to create the make-up model.
“R.E.M. Magnificence conjures up you to make each dream a actuality, in each magnificence and past,” reads a press launch from the model. “Mixing otherworldly concepts with real-world innovation, we exist to empower you to discover what creativity means to you.”
The model’s first launch — which known as Chapter 1 — contains 11 make-up merchandise throughout the eyes, lip and face classes. The model’s eye merchandise had been impressed by Grande’s signature daring eyeliner seems to be. It’s comprised of an eyeliner marker in black; a kohl eyeliner pencil in black, white and brown; a volumizing mascara in black; a lengthening mascara in black; a six-pan eye shadow palette that is available in three colorways; two kinds of false lashes, and liquid eye shadow obtainable in 10 matte shades and 11 metallic and iridescent shades.
There are three merchandise within the lip class: a plumping lip gloss that is available in 9 colourful shades and one clear shade, a matte lipstick in six shades and a lip stain marker in 4 shades. The face class contains just one product: a highlighter topper in 10 shades.
Whereas that is Grande’s first enterprise into cosmetics, she has been constructing a profitable vary of fragrances since 2015 with the launch of Ari. She’s since added a number of different fragrances to her portfolio, akin to Candy Like Sweet and Moonlight, and most lately launched fragrances named after her new hit songs, like “Thank U, Subsequent” and “God Is a Lady.”
Grande joins a prolonged listing of celebrities who’ve launched magnificence manufacturers this yr. R.E.M. Magnificence comes after Ellen DeGeneres’ skincare model, known as Form Science; Jennifer Aniston’s hair care model, known as LolaVie; and Billie Eilish’s perfume, known as Eilish, amongst others.
R.E.M. Magnificence will launch on Nov. 12 at 9 a.m. EST on the model’s web site. Merchandise vary in worth from $15 to $24.
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