Attract Korea’s 24 Favourite Ok-Magnificence Merchandise of the 12 months

Simply as we have accomplished for practically 25 years now, Attract Korea additionally selects the highest merchandise for its personal Better of Magnificence Awards. Its winners come from manufacturers all world wide, too — not simply South Korea. Nevertheless, this 12 months, Attract Korea determined to highlight the improvements popping out of their nation and teamed up with our editors right here within the U.S. for a particular, new Ok-beauty award. 

Again in April, Attract Korea editors despatched 5 of our editors dozens of Korean magnificence merchandise to check out and launched us to ones we have by no means seen earlier than, in addition to new manufacturers. Collectively, we picked the Attract Korea’s Better of Magnificence Ok-beauty winners. They fall into 5 completely different classes: delicate pores and skin, glass pores and skin, kuanku make-up, particular components, and improvements. The latter is like Attract Korea’s model of breakthroughs. On this group, you may discover what’s subsequent in Ok-beauty, like freeze-dried hyaluronic acid and customized sheet masks. 

Delicate pores and skin has its personal collection of winners as a result of rising recognition of merchandise labeled for the pores and skin kind in Korea. Increasingly persons are coping with redness and irritation because of the excessive concentrations of advantageous mud within the air in Seoul. 

Glass pores and skin, then again, is extra apparent. The phrase for clean, clear, radiant pores and skin has grow to be synonymous with Ok-beauty. Attract Korea broke down these winners by the 4 key merchandise Koreans hunt down for attaining glass pores and skin. 

One other pillar of Ok-beauty is natural-looking, effortlessly cool make-up often known as “kuanku.” It is principally Korea’s model of no-makeup make-up with MLBB lip stains, barely-there foundations, and clump-free mascaras. 

With the particular components class, Attract Korea wished to handle how highly effective herbs, like centella asiatica and mugwort, aren’t simply fads in Korea — they’re integral elements of the nation’s tradition. 

OK, now that you already know the fundamentals, listed below are the specifics on the Attract Korea Better of Magnificence Ok-Magnificence winners. 

All merchandise featured on Attract are independently chosen by our editors. Nevertheless, whenever you purchase one thing by our retail hyperlinks, we could earn an affiliate fee.