Beautyblender Launches Bio Pure, the Sustainable Model of Its Iconic Make-up Sponge | Overview

In 2021, magnificence manufacturers cannot — or, on the very least, should not — launch a brand new magnificence product with out contemplating the sustainability issue. Whereas loads of manufacturers create a brand new product then reverse-engineer the method with eco-friendly elements, Beautyblender is out right here with a brand new product developed particularly as a result of of its environmental advantages. Inexperienced-beauty lovers, meet Bio Pure, the brand new, sustainable model of the long-lasting teardrop-shaped make-up sponge, launching on February 1.

The most recent sponge is designed to appear and feel precisely like its predecessors with one distinction:  as much as 60 p.c of its foam physique is made up of the would-be waste merchandise of sugarcane. The swap to what the workforce is asking “BioPlush” foam implies that the manufacturing course of is decrease in CO2 emissions and fewer water waste. 

“We have been capable of technologically advance the manufacturing and creation of sponge materials, so it is extra Earth-friendly,” says Beautyblender founder and make-up artist Rea Ann Silva. Plus, in line with beauty chemist Ginger King, sugarcane is “a superb sustainable materials for beauty use.” The sugarcane fibers “make nice biopolymers,” she says. (Actually, you could already be conversant in sugarcane-derived merchandise. Biossance’s moisturizing Squalane Oil is made completely of sugarcane.)

Silva’s at all times been conscious of her model’s environmental shortfalls in terms of make-up sponge discount. “I am a make-up artist; I am not a scientist,” Silva continues. “My foaming producers have lengthy identified what my objectives are. That is one thing I used to be asking if they may do very early on, and there simply wasn’t the know-how for it. Just lately, they stunned me with this idea, and I used to be like ‘Are you kidding me?!’ I used to be so excited.” 

It could actually really feel exhausting to recollect a time when make-up sponges weren’t reusable, which is due partially to Silva. When the corporate was based in 2003, it helped introduce the idea of a non-disposable sponge, an issue Silva got down to resolve after noticing the variety of make-up sponges she went via as a make-up artist on the TV sequence Girlfriends. Bio Pure is meant for use for 3 to 6 months, with frequent washings (ideally, after each use) alongside the best way, identical to the unique.