Greatest New Make-up Releases of February 2021

With new make-up dropping at dizzying every day charges, we have determined to make it simpler so that you can kind via the choice of the most recent liners, lipsticks, and the like. Attract editors eagerly pore over each new launch and rising model to search out the standouts within the vivid, shimmery picks every month. Though we’re keen on our specific favorites, our coronary heart charges spike with each thrilling make-up launch — and now that 2021 is formally in full swing, manufacturers are placing their finest toes ahead and kicking off the yr with their finest launches but. 

With every new product, seeing what improvements magnificence manufacturers give you to enhance a components or design is at all times thrilling. One might simply say that make-up is the one factor exempt from the “if it ain’t broke, do not repair it” mantra. That is the thrilling a part of the ever-expanding market: discovering new make-up treasures to assist us current our greatest, truest selves to the world ⁠— regardless of how colourful or minimalist our go-to seems to be could be.

Now that the brand new yr is underway, it is time to set some magnificence resolutions. It is out with the previous (and expired) merchandise from years previous and in with new formulation, shades, and smells. So simply as we at all times do with hair and skincare, we’ll record the new make-up dropping in February that we suggest including to your cart. Put on these merchandise with satisfaction to your subsequent Zoom assembly, socially distanced outing, or simply for enjoyable whereas experimenting at dwelling. It’s also possible to try final month’s launches that we’re nonetheless loving.

All merchandise featured on Attract are independently chosen by our editors. Nevertheless, once you purchase one thing via our retail hyperlinks, we could earn an affiliate fee.