Jenna Lyons on New False Lashes Magnificence Line | Interview

“I really like watching all these loopy movies of like, Huda Magnificence, placing on contour and highlighter after which one other contour and one other highlighter after which seven sheets of eye make-up,” she says. “I can not cease watching them. Nevertheless, I can not put on all of that. I am too previous, I haven’t got that life-style. It isn’t my vibe. So what’s there for me, for individuals who desire a quieter magnificence?” Within the lash world, she found, not an entire lot. Lyons discovered pretend lashes to only be an excessive amount of throughout. “And there are eyelash extensions however that is an entire different world. First, it’s important to dwell in a spot the place you will get them carried out. They’re costly. They take a very long time. When you’re not cautious you’ll be able to pull your eyelashes out. And I’ve seen lots of people who finish with method too many and so they’re all the identical size, so that they appear like they’ve storage doorways on their eyes. I am like, ‘Is that snug?'”

The reply is not any, however earlier than we proceed let’s cease to mirror for a second: Jenna Lyons, a girl liable for no less than a decade of American fashion, who dressed first women and royalty (Beyonce, Kate Middleton), has now come over to our facet: the sweetness recreation. And he or she’s going area of interest. The make-up signature of the J.Crew years was punchy, poppy lipstick (greatest served with naked pores and skin and chunky black lenses) however that is not Lyons’ first play. Someway, 18 months in the past, lengthy earlier than we stopped sporting pants to conferences and began overlaying the decrease half of our faces in public, the ever-prescient Lyons determined false lashes have been a superb place to lean in.