Mikayla Nogueira Is TikTok’s Favourite Make-up Artist | Interview

This 12 months is Attract’s 30th Anniversary, and we’re celebrating by wanting again at iconic moments in magnificence from the previous three many years. You’ll be able to learn extra articles like this one right here.

Two hours earlier than I sit down to jot down this, make-up artist Mikayla Nogueira posts a video on TikTok saying that she’s simply 1,000 followers away from hitting 4 million. I take a break to warmth a leftover hen quesadilla for lunch, and by the point the cheese has melted, she’s reached the objective. Although the 22-year-old’s large following may lead you to consider in any other case, she’s solely been on the platform for a couple of 12 months. Some fast math tells me that equates to about 11,000 new followers each single day.

After all, if you happen to charted her development on the platform, sure days would present a extra dramatic spike than others, like when Nogueira posted what she calls “the video that modified my life,” a 60-second clip on how she covers her pimples. She estimates she gained about 300,000 followers instantly after posting it.

Followers definitely flock to Nogueira’s web page to look at — and study — from her make-up expertise, nevertheless it’s her no-bullshit perspective, real gratitude, and charming New England accent (you may fall in love with the best way she says “glittah”) that is made her certainly one of TikTok’s most beloved personalities. Nogueira’s continued success (she has a “dream collab” popping out with a model quickly, and simply signed to a significant company) can educate us all in regards to the significance of staying true to oneself on social media. Right here, in her personal phrases, are just some snippets of her story.

Attract: What’s your earliest magnificence reminiscence?

Mikayla Nogueira: My mother had a pal who bought Avon. I used to be solely 10-years-old, however my mother handed me an Avon catalog and I circled a bunch of stuff. I assumed, ‘Why not strive it out?’ And the remainder is totally historical past. The primary time I put make-up on, that was it. Once I was 15, I entered a contest known as DECA and made a 50-page marketing strategy for freelance on-line magnificence consultations and companies. I entered the Boston competitors, and I received. After which I acquired to go right down to Florida and current it to extra folks.