Okay-Pop Group ITZY Is Maybelline New York’s New International Spokesmodels

In the event you’ve by no means gotten an ITZY music caught in your head, you are about to. Maybelline New York simply introduced the Okay-pop group as its latest international spokesmodel, so ITZY is really about to be in all places. Yeji, Lia, Ryujin, Chaeryeong, and Yuna usually are not solely the primary Okay-pop stars to signify Maybelline, however in addition they make up the primary musical group to ever achieve this, consider it or not. With this historic milestone of their profession, they be part of the likes of Gigi Hadid and Storm Reid because the faces of the model. Might you think about all seven of them in a single picture? The thought is an excessive amount of for our brains to deal with. 

Since debuting in 2019, ITZY has constantly introduced enjoyable, daring liner and playful, glittery eye make-up appears to their performances and music movies, so this announcement solely barely stunned us. Again in January, Lia instructed Attract, “An enormous a part of efficiency is, in fact, the dancing and facial expressions, however the styling can be a really huge half as a result of it provides the vibe of the music.” Ryujin even revealed she loves experimenting with make-up when she’s bored at dwelling, sweeping shiny blushes throughout her cheeks. Evidently, this partnership is mainly kismet. 

“I’ve been watching ITZY’s inspiring rise and was drawn to how dynamic they’re each as a bunch and people,” Maybelline New York’s international model president, Trisha Ayyagari, shared in an announcement. “ITZY champions self-love, individuality, and self-expression to their followers and international neighborhood.” We could not agree extra. Simply hearken to “WANNABE,” and you may perceive why this information simply is smart. 

ITZY will probably be kicking off their new gig by lending their faces to Maybelline’s Better of Magnificence Award-winning Hyper Straightforward Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring, and we will not wait to see what daring appears they bring about to the campaigns. Our fingers are additionally crossed for a particular ITZY x Maybelline assortment, simply as Gigi Hadid as soon as graced us with. 

Maybelline New York Hyper Straightforward Liquid Eyeliner

Learn extra about the great thing about Okay-pop:

Now, watch Okay-pop stars strive issues they’ve by no means achieved earlier than: 

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