Sofia Vergara Is Launching a New Superstar Magnificence Model

There was a time, not so way back, when it appeared each superstar was getting a limited-edition assortment with a magnificence model. However now, it appears extra celebrities than not are forgoing the collaboration route and going full pace forward, launching their personal magnificence manufacturers. Film stars, TV stars, musicians, influencers — each conceivable number of well-known particular person is popping their love of make-up, skincare, hair-care, and wellness right into a enterprise. And fortunate for Sofia Vergara, it appears shoppers have not hit celebrity-beauty-brand fatigue simply but.

Vergara, greatest identified within the U.S. for her hilarious portrayal of Gloria on Fashionable Household, is the newest actor launching a magnificence model, WWD experiences — although it would not report way more than that. In line with the outlet, the title of the model will not be but identified, neither is the class, however it will likely be “providing the patron a brand new technology of good merchandise and options for skincare, health and beauty that we count on to be a hit in the US” — that, in response to Juan Matji, president of Spain’s Cantabria Labs, one among Vergara’s companions within the enterprise.

Along with the opposite enterprise companion, entrepreneur Luis Balaguer, WWD experiences that Vergara’s model might be led by the previous president of Kiehl’s, Chris Salgardo. 

“All through his profession, Chris has confirmed himself to be one of many magnificence trade’s most influential voices and leaders,” Vergara stated in a press release to WWD. “His creativity, authenticity and observe report for achievement make him a useful companion, and I’m so excited to work with him and Cantabria Labs on this new endeavor.”

This would possibly not be Vergara’s first rodeo with regards to being the face or title of a model. 
Within the magnificence sphere, she already has 4 fragrances (Sofia, Love Sofia, Tempting, and Tempting Paradise), is a Head & Shoulders spokesperson, and has beforehand appeared in CoverGirl commercials. She additionally has her Sofia Denims model at Walmart, an underwear subscription model referred to as EBY, a furnishings assortment at Rooms to Go, and a shoe collaboration with Payless. 

For sure, as quickly as extra data is accessible on Vergara’s newest enterprise, we’ll be sharing it with you right here.

Extra superstar magnificence manufacturers within the works:

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