Spotify Stories Enormous Surge in Magnificence Podcasts in 2020 — Right here Are Our Favorites

It would not take statistics to know that streaming providers noticed an enormous surge in 2020 — everybody we all know, ourselves included, marathoned much more collection than we already have been. But it surely wasn’t simply screen-centric leisure that acquired a pandemic-prompted bump. Podcasts turned an more and more well-liked approach to go the time, keep knowledgeable, be amused, and be taught a factor or two. And whereas the topics lined have been myriad, magnificence podcasts specifically that had an unbelievable yr.

The Attract workers can let you know (severely, simply strive to cease us from telling you) simply how broad our beauty-podcast wardrobe turned final yr, however we might have been fools to imagine it was solely a handful of magnificence editors tuning in. Because it seems, based on new knowledge from Spotify, the platform noticed a exceptional 131-percent enhance in distinctive listeners streaming beauty-related podcasts. 

And it wasn’t simply well-established magnificence podcasts like Fats Mascara and Natch Beaut that listeners had the choice to take pleasure in. So many nice new podcasts hit the digital airwaves in 2020, like Eyewitness Magnificence and Scent Ya Later. Actually, Spotify’s podcasting platform, Anchor, noticed greater than 4,000 new reveals launch within the magnificence and trend class in 2020, practically doubling what was already accessible. 

Attract can depend itself among the many 2020 podcast newbies, having launched The Science of Magnificence podcast in October. Since then, we have invited listeners into deep-dive discussions about a variety of magnificence subjects, together with shampoo, sunscreen, skin-care acids, and far more. So, inevitably, people utilizing a few of the most-searched-for magnificence phrases — like skincare, hair care, and make-up — discovered themselves listening to the soothing sounds of editor in chief Michelle Lee and government magnificence director Jenny Bailly’s informative voices. 

In case you’re a youthful millennial, none of this information about booming magnificence podcasts will come as a shock to you. Spotify discovered that it was 25- to 29-year-olds who have been making up the majority of beauty-podcast listeners. And for those who dwell in Oregon, Vermont, or Montana, you are among the many most prolific beauty-podcast listeners within the land. (Although Washington, Massachusetts, Hawaii, D.C., New York, Rhode Island, and Maine are fairly enthralled with speak of skin-care routines and hair colour, as effectively.)

With greater than 17,000 associated episodes produced in 2020, now could be clearly the time to provide magnificence podcasts a strive. There is no should be intimidated by that quantity, although — Attract‘s The Science of Magnificence is the proper place to begin. Take heed to it on Spotify now. 

Extra on influential voices in magnificence:

Now try Michelle Lee’s nighttime skin-care routine:

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