Tati Westbrook Shuts Down Tati Magnificence After Two Years — See Video
In 2019, content material creator Tati Westbrook did precisely what magnificence YouTubers typically do: create a magnificence model. The Seattle-based make-up artist launched Tati Magnificence with the Textured Neutrals Quantity 1 Palette that ended up promoting out in minutes, proving that folk have been focused on her work and merchandise. However sadly, as a consequence of a mixture of elements that she revealed in a YouTube video on November 4, Westbrook is formally shutting down the wonder enterprise.
In an virtually nine-minute video titled “Why I am Closing Tati Magnificence”, the content material creator revealed the information and causes for shutting down Tati Magnificence. She began the video by saying that she had “not-so-exciting” information and vowed to not cry on digital camera whereas sharing it. “That’s purpose primary — no tears at this time,” she says. “It is a second of power and gratitude regardless of some darkish days shifting ahead and simply form of getting on with it.”
The choice took place due to a number of causes, beginning with the COVID-19 pandemic, which the founder shared slowed issues down for the model however she did not go into element. A lawsuit involving her different model, Halo Magnificence, additionally had a profound influence on the choice to shutter the corporate. The lawsuit has even impacted her private life and compelled her to promote her home to assist the continued authorized charges.
Though it was a tough choice for her, Westbrook is attempting to take care of positivity as a lot as attainable and is “selecting to maneuver ahead.” She expressed gratitude for the time she had together with her magnificence model, the crew she labored with to create the cosmetics line, and all of the recollections created through the model’s two-year run. “I am unhappy about it, however once more, I am actually grateful that I had the chance to launch what I did [and] to work with such a tremendous crew, a few of the greatest within the enterprise,” she says within the announcement video.
However don’t be concerned as a result of this would possibly not be the final you may see of her. Westbrook says she is going to proceed to do what she loves and create make-up content material on YouTube. She thanked her followers for his or her fixed assist and promised that her common content material would resume the following week.
It is undoubtedly not a straightforward choice to make — particularly after these two years, which have felt like a dystopian hell at occasions — however Westbrook has a optimistic outlook regardless of all of it. “I am a bit bit unhappy, too, however I am not giving up on ever having manufacturers once more sooner or later,” she shares. “I undoubtedly nonetheless need to be inventive and create completely different merchandise. We’ll simply must form of see what the following steps forward appear to be.”
See her full video beneath.
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