The Attract Retailer Is Now Open and Welcoming Keen Magnificence Consumers in New York Metropolis

At its stylish location on New York Metropolis’s Lafayette Avenue, the Attract Retailer invitations consumers to peruse merchandise from greater than 150 manufacturers — names like Neutrogena, Danessa Myricks, La Roche-Posay, Dermalogica, and Bobbi Brown — which have all beforehand earned coveted spots on Attract‘s print and digital pages. Along with a beauty-shopping second that includes themes like Attract‘s Better of Magnificence Awards, the workforce behind the brand new boutique is making certain that the inclusivity valued a lot in Attract‘s content material interprets to the cabinets. Attract is working with Aurora James, the founding father of the 15% Pledge, to succeed in the purpose of 15 p.c of the manufacturers carried in-store being Black-owned. 

“We’re so excited to open the doorways to the Attract Retailer and welcome people who find themselves already a part of our viewers and people who could also be assembly Attract for the primary time,” editor in chief Michelle Lee mentioned in an announcement. “This house offers a unprecedented alternative to spotlight Attract’s favourite manufacturers, and offers consumers the prospect to expertise our editors’ picks, together with the Better of Magnificence Award winners, multi function place.”

That place contains an thrilling array of tech options to boost the procuring expertise, augmented-reality digital try-ons, QR codes to attach clients with related product content material, and good mirrors. And as well as Attract‘s favourite merchandise, the editors who select them will often host in-store occasions, tutorials, and masterclasses. 

The enjoyable begins on July 1, when the Attract Retailer begins its common hours of 11 a.m. to 7 p.m. Be part of us at 191 Lafayette Avenue in Manhattan, and go to attract.store for extra info.

Extra on magnificence procuring:

Now watch Michelle Lee’s whole make-up routine in actual time:

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