Barbie Fashion and Make-up Artist Sir John Staff As much as Create Magnificence Seems

Barbie is just like the Beyoncé of dolls. An icon that has advanced over the many years, persevering with to redefine herself whereas constructing on her relevance, inspiring the plenty, and by some means, getting higher, stronger, and extra impactful with every iteration. It’s becoming then, that the model would faucet Sir John, the person behind a few of Yoncé’s most iconic magnificence moments, for a venture to create fashionable magnificence appears to be like for the doll that has been a long-lasting cultural drive for nicely over half a century. 

In collaboration with Barbie Fashion, Sir John has created six magnificence appears to be like on the dolls, boasting a various vary of pores and skin tones, facial options, and particular person types. You will discover them featured on @BarbieStyle’s Instagram web page. Forward of the massive reveal, we spoke to the world-renowned make-up artists in regards to the venture, what he is seeing for magnificence in 2021, and the state of Black magnificence right now — and past.

ALLURE: How did this partnership with Barbie come about?

SIR JOHN: We discovered one another. [When] I received launched to the group, I had a extremely wonderful soul reference to just a few individuals on the firm. That is at all times the way it begins out. I believe that is a contemporary option to even have a look at the tradition of any firm — I actually favored what they represented, and we simply began to align. 

ALLURE: I like that. I am among the reference pictures, and I do know Barbie has traditionally been criticized for having a extra slender definition of magnificence with its mainstream dolls, however over the previous couple of years, it is actually opened up in a main method. We’re seeing so many different-looking dolls which are extra consultant of precise individuals. What sort of vibe had been you going for once you had been creating the appears to be like for this?

SJ: I do love that Barbie does champion variety and in just a few other ways — not simply culturally, however [through] physique picture, physique positivity, sexual identification. All of those marry or run parallel throughout their product content material, which is inspiring and anchored within the second. That is why I really feel prefer it’s not tone-deaf, which I can actually admire from an inclusivity standpoint.