Lady Gaga and Valentino Beauty Partner to Establish New Voce Viva Fragrance

It is not possible to decrease Lady Gaga down to only 1 name or entity. You may know her mostly as a singer/songwriter, however, she is also an actress, a new creator, a philanthropist, and the list continues. Her development is only going to last because she announces another remarkable accolade this past month: Lady Gaga has become the face of Valentino Beauty fragrances. In the view of the new, the pairing could not be more ideal. They are both memorable, daring, and Italian as they come.

“Lady Gaga has ever spoken for observing differences and developing a world where everybody has a voice,” Valentino Beauty said in a media release. “Her profound respect for everybody’s individuality and also for each to have their place within our planet speaks to Valentino Beauty’s ethos to make each day a self-celebration.”

To kick off the duo’s blossoming love story, Valentino Beauty is starting a brand new fragrance that embodies all of the features it shares Gaga. Voce Viva, made by perfumers Honorine Blanc and Amandine Clerc Marie, combines floral, woody, fresh, and sweet components to make an all-encompassing scent. 

If your initial smell it, you get hit with a potent dose of bergamot, orange blossom, and gardenia — but these afterwards give way to milder vanilla, sandalwood, and moss notes. To put it differently, it is sort of like the chameleon of scents.

This gold-colored liquid comes within a super edgy and fashionable bottle, as Valentino scents often do. The translucent, square-shaped Voce Viva jar, clearly, includes loads of red accents along with the designer’s signature studs throughout the cap. As a whole, it is a multi-faceted character inside a unique bundle — like Gaga herself.

Valentino Beauty Voce Viva, $100 for 50 milliliters, is available beginning September 4.

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