L’Oréal’s #SupportYourStylist Program Provides Immediate Aid to the Salon Industry

Hairstylists are far more than simply scissor masters. They are human beings that have committed their lives to helping individuals feel good about themselves — if it be via a killer haircut, an excellent dye project, or suggestions for the best way best to get damaged hair back to a wholesome state. At this time, towards the COVID-19 catastrophe, hairstylists need that our aid, since the salon market has taken a critical hit because needing to shut down so as to avoid the continuing spread of this virus. If you are unsure how to donate, L’Oréal’s brand new #SupportYourStylist app is the ideal place to get started.

The highly effective initiative, which intends to offer immediate relief to the salon business, kicks off April 30 — aka National Stylist Appreciation Day — also includes support from leading brands such as Matrix, Biolage, Redken, Pureology, Mizani, Kérastase, and Shu Umera, all which fall under the L’Oréal umbrella. Simply speaking, the parent organization is putting forth a call-to-action and requesting its clients and customers to get involved, and that’s where you come in.

To aid with L’Oréal’s efforts, there are numerous things you can perform, such as sharing and posting about the effort on social networking and committing to the Professional Beauty Association (PBA) relief fund, which the newest booted up for this exceptional project. All contributions will provide immediate short-term aid to stylists for essentials like food and invoices. L’Oréal is expecting to raise $2.5 million to assist because many stylists as you can.

Additional methods that you may provide your service are by pre-booking a consultation with the regional salon to your long run, requesting your stylist to get hair information (and tilting them for this!), purchasing products to-go from salons or in their own sites, and encouraging them online using a rave review. Though a few of them may look like little steps, each one these deeds may earn an important gap in the livelihoods of both stylists and will help benefit the salon business as a whole.

All this to say: Come April 30, look at showing appreciation to your hairstylist and the times they have helped you out by becoming involved in L’Oréal’s #SupportYourStylist effort. Every article, discuss, and contribution — no matter how large or small — will make a favorable effect. Collectively, we can assist the salon business remain on its toes.

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