The Attract Better of Magnificence 2021 Submission Tips

The primary Better of Magnificence Awards ran 25 years in the past in Attract. Issues look a bit of completely different at present (there have been no highlighters in 1996; final 12 months, we awarded 5) however what has not modified is our dedication to swiping each crimson lipstick till we now have discovered the boldest, most good crimson on the market. We check hundreds of magnificence merchandise and name upon a panel of knowledgeable judges – together with prime make-up artists, hairstylists, beauty chemists, dermatologists, and manicurists – within the pursuit of the very best of the very best.

We at the moment are accepting submissions for Attract’s 2021 Better of Magnificence Awards. This is find out how to get your product in entrance of our editors.

The best way to Submit Merchandise for Consideration

Listing the sweetness merchandise you’d appreciated to submit for Better of Magnificence, organized by Better of Magnificence classes (you possibly can check with final 12 months’s awards or electronic mail us at allurebestofbeauty@condenast.com for a full checklist of this 12 months’s classes). Order your submissions by launch date (latest to oldest), and electronic mail them to us at allurebestofbeauty@condenast.com.

You’ll be able to submit a product with a launch date of anyplace between the daybreak of time and September 2021 (it have to be out there for buy by mid-September when the awards are introduced). As soon as we overview all submissions, we’ll attain out to request the samples we want for testing and some other further info. Observe that resulting from COVID-19, we could request that samples are despatched to a number of mailing addresses for testing. 

Better of Magnificence Clear 

For the third 12 months now, we may also have a Better of Magnificence Clear seal, to have a good time the all-time finest magnificence merchandise that meet the Attract clear customary. Please electronic mail the names of any merchandise you wish to be thought-about for a Clear award together with their full ingredient lists, organized by class, to allurebestofbeauty@condenast.com.

Eligible classes for Clear merchandise embody: Cleanser, Scrub, Moisturizer, Sunscreen, Therapy, Masks, Eye Cream, Shampoo, Conditioner, Volumizer, Defrizzer, Curl Definer, Dwelling Hair Coloration, Lipstick, Lip Gloss, Blush, Eye Shadow, Eyeliner, Mascara, Concealer, Tinted Moisturizer/BB, Basis, Nail Polish, Scrub, Lotion, Sunscreen, Self-Tanner, Deodorant, Toothpaste, and Perfume. (You too can check with 2020’s Better of Magnificence Clear winners.)

Better of Magnificence Breakthroughs

Probably the most revolutionary magnificence merchandise have an opportunity of profitable a Better of Magnificence Breakthrough Award. If you would like your product(s) to be thought-about for our Breakthrough Awards, electronic mail their names in a separate doc to allurebestofbeauty@condenast.com, and embody a sentence or two on why it’s the first of its sort and really revolutionary.

It may be hair, make-up, pores and skin, or perfume. Submissions can embody units and in-office procedures. Merchandise that earn the Attract Breakthrough seal do extra than simply carry out superbly — they rework our magnificence routines with a brand new ingredient, expertise, or design. 2021 Breakthrough nominees will need to have a launch date between October 2020 and October 2021.

Submission Format

Please observe this format for every Better of Magnificence, Clear, and Breakthrough submission: 

• Model title:
• Full product title (together with shade title, if relevant):
• Launch date mm/yy:

The deadline for all submissions is Friday, February fifth. When you have any additional questions you possibly can attain us at allurebestofbeauty@condenast.com.

Thanks and will the very best of magnificence win!