Writer: The Way Rosalía Helped Create MAC’s New Viva Glam Lipstick

annually, makeup fans anticipate among the industry’s largest shows: the newest MAC Viva Glam lipstick along with its own ambassador. Even though the world seems somewhat different at this time, nothing can change the excitement with this 26-year convention — particularly since the always-gorgeous lip colour and star-studded statement is complemented by Viva Glam’s philanthropic mission. And this season, it is Barcelona-born singer-songwriter Rosalía, who is linking the famous Viva Glam fam.

Rosalía couldn’t be more enthused about the chance. “Once I was used to experiment with makeup, I did not even understand what I was doing. I was only having fun with my own sister. We had to use my mom’s makeup,” she informs Allure completely. “Once I was a teen, I was able to do my makeup for my own shows, and getting prepared was a ritual. That is a part of my memory using cosmetics, and I have always been a lover of MAC.”

The most popular actress and producer was a very clear selection for Viva Glam ambassador. “The Grammy Award-winning artist has established herself internationally as a distinctive, lively feminist who arouses self-expression and represents individuality and creativity — all values which are core to MAC’s Viva Glam assignment,” the newest mentioned in a statement. 

that assignment sees 100 percentage of this lipstick selling cost go toward fighting for equal rights for girls, women, and also of the LGBTQ+ community, all the while preserving what it can be known for: decades-long service for people living with HIV/AIDS.