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How MAC Viva Glam Pioneered the Idea of Magnificence Collabs — Historical past

[ad_1] Nobody began this as a advertising marketing campaign. They did it as a result of they needed to assist those that actually wanted it. The giving mannequin to HIV and AIDS organizations was unprecedented: We leveraged lipstick to assist charitable efforts on an enormous scale. Lipstick is nice for fundraising — you employ your …

Writer: The Way Rosalía Helped Create MAC’s New Viva Glam Lipstick

[ad_1] annually, makeup fans anticipate among the industry’s largest shows: the newest MAC Viva Glam lipstick along with its own ambassador. Even though the world seems somewhat different at this time, nothing can change the excitement with this 26-year convention — particularly since the always-gorgeous lip colour and star-studded statement is complemented by Viva Glam’s …